How a Logo Helps People Remember You

A business is more than its name. It needs a logo. Why? Because generally speaking, people are focused on their own priorities and don’t pay attention to what’s going on around them.

You make people notice. You make people remember. How?

Use more than an icon. Include your business name in your logo. This helps people connect the image to the name. 

It takes at least three repetitions for people to remember something, or feel motivated to explore it. After noticing the same thing three different places, our minds click, “Maybe I should find out more about that...” A consistent visual reinforces the repetitive connection for viewers.

If they see the name in three different places, but it’s in different fonts and colors each time, their memory and recognition of it is uncertain. It weakens the repetitive power. Using a logo with your business name will strengthen viewers’ ability to recognize it again and again. Improved recognition will motivate them to take action and seek you out.


The Value of a Well-Planned Logo

Beyond Logo Design: The Brand’s Identity

No comments:

Post a Comment